January 2025
1SP Agency acquires retail marketing specialist PromoPers
The international marketing agency 1SP Agency is expanding into the Swiss market and has acquired 100% of the shares of X-Tool Services (Switzerland) AG.
X-Tool Services (Schweiz) AG is a successful agency for retail, sales and channel marketing services in Switzerland under the PromoPers brand since 20 years. The company will continue to operate the business under its own brand and benefit from synergies in association with the international network of 1SP Agency.
With the 100% sale of PromoPers to a strategic partner with a complementary business model, the owners are implementing a succession solution which had been in the planning for some time. 1SP Agency, with the support of a financial investor, has acquired 100% of PromoPers’ shares and is managing the company as an integral part of the agency group since the beginning of 2025. The current Co-CEO’s Nicolas Purpura and Fritz Feissli will remain in their positions.
The integration of full-service agency PromoPers will expand 1SP Agency’s portfolio of services in the field of consumer electronics, gaming and technology, and with the acquisition will complement Promopers’ existing offering of PR, creator marketing, social media and AR/VR solutions.
Markus Oeller, Co-Founder and Managing Director of 1SP Agency: “We are pleased to create another milestone in our international expansion with the acquisition of PromoPers. PromoPers is already working successfully with our subsidiary FLZR. We will continue to expand these synergies in order to meet the increasing customer demand in the Swiss market. Local expertise is crucial for us to optimally adapt our services to the needs of our customers.”
Nicolas Purpura, Co-CEO of PromoPers: “The partnership with 1SP Agency and the associated expansion of our service portfolio create exciting prospects. They enable us to enter new markets and offer our customers targeted, individual solutions. Together, we will support international customers in Switzerland and Europe, develop innovative approaches and support their success in the retail market.”
About X-Tool Services (Schweiz) AG
PromoPers (X-Tool Services (Schweiz) AG) is a Swiss marketing agency with over 20 years of experience. Based in Schlieren, the company offers services such as event marketing, sampling, recruitment and field force management. Its long-standing clients include well-known brands from the consumer goods and consumer electronics sectors. As a full-service agency, PromoPers realizes marketing activities based on transparency, customer proximity and flexibility.
More informationen: www.promopers.com
About 1SP Agency
1SP Agency is a global marketing agency with a focus on consumer electronics, gaming and technology. It supports leading companies in brand staging along the entire customer journey. With over 300 employees in locations such as Hamburg, Berlin and London, the agency offers a wide range of services, from strategy and PR to social media, influencer and event marketing.
More informationen: www.1sp.agency
Role of Ramus & Company
Ramus & Company led the company’s sales process on behalf of the seller as exclusive advisor. In this role, Ramus prepared the sales documentation, identified prospective buyers, conducted the due diligence, accompanied the contract negotiations and successfully completed the transaction.