February 2025
The young enterprise BRU successfully raises capital
BRU, an innovative Swiss tea preparation company, announces a successful new investment round.
BRU is active in tea preparation and has developed an innovative tea preparation machine since its foundation, which has been successfully launched on the market. After launching in Germany and Austria with its own online store and a rapidly growing subscription model for tea and filters, BRU is now planning to enter the Swiss market with the help of the capital increase.
The capital increase is supported by Häußler & Sauter, a traditional, family-run tea company from Germany, which is active in mechanical engineering and the production and sale of tea blends. Häußler & Sauter and BRU plan to exploit synergies at various levels and use their mutual experience in the tea industry for the further development of both companies.
About BRU AG
BRU is a Zurich-based company that was founded 3 years ago with the aim of simplifying home tea preparation for every tea lover. The BRU Maker One was born out of a passion for healthy and delicious tea. In their search for a tea maker that really works, the founders did not find what they were looking for and decided to take matters into their own hands and develop a product that would delight tea novices and tea experts alike.
More informationen: www.bru.shop
About Häußler & Sauter
Häußler & Sauter is a company in Kressbronn on Lake Constance, which is now in its 3rd generation of family ownership. Under the name HST, the company develops specialized packaging machines for tea, especially tea bag machines, for tea packers around the world. The company also manufactures and sells its own tea blends, primarily on the German market.
More informationen: www.hst.eu
Role of Ramus & Company
Ramus & Company led the fundraising process on behalf of the company as M&A advisor. In this role, Ramus assisted in the preparation of the pitch documents, identified and contacted investors, led the negotiations between the parties and successfully closed the transaction.