August 2024
Soeder announces a new investment round
Soeder, a leading Swiss natural care brand, announces a successful new investment round led by the renowned Swiss investor Georges Kern, who will also join the board.
Georges Kern’s passion for true luxury and sustainability aligns perfectly with the mission at Soeder to create completely natural, planet-safe skincare solutions. Georges Kern will also join the board of Soeder, bringing on board his extensive experience and dedication to quality and authenticity. His investment and involvement will propel Soeder into new markets, enhancing global brand awareness and allowing more people to experience the benefits of the natural skincare products Soeder is so proud to make.
About Soeder AG
Soeder stands for high-quality Swiss natural care products and strives to improve the world of natural care with complete transparency. Soeder uses only the highest quality ingredients, all of which are 100% of natural origin. Soeder manufactures its products at their own state-of-the-art soap factory in Zurich based on refillable bottles to minimize environmental impact.
Further information: www.soeder.ch
About Georges Kern
Georges Kern is the CEO of Breitling, having significantly developed the brand since his entry in 2017. Prior to this, he was the driving force in the strong development of the IWC watch brand and held other leading positions in FMCG. The investment and involvement in Soeder are of private nature.
Role of Ramus & Company
Ramus & Company managed the fundraising process of the company as M&A advisor. In this role, Ramus led and supported the preparation of documentation, identified prospective buyers, managed the due diligence, conducted the contract negotiations and successfully closed the transaction.