January 2026
Goldbach Group AG sells Splicky GmbH to Adform A/S
Goldbach Group AG has sold its German subsidiary Splicky GmbH to the Danish AdTech company Adform A/S. The transaction was successfully completed at the end of December 2025.
With the acquisition of Splicky, Adform strengthens its omnichannel capabilities in the DACH region and further expands its position in the fast-growing Digital Out-of-Home (DOOH) segment. Splicky complements the existing Adform platform with strong local market expertise as well as established customer and partner relationships in the programmatic DOOH and premium mobile space. Christoph Marty, CEO of Goldbach Group, commented: “I am delighted for Sven Ruppert and his team to have found a new home with Adform, where everything revolves around AdTech and an ecosystem relevant to Splicky.”
About Splicky
Headquartered in Berlin, Splicky operates its eponymous demand-side platform (DSP), with a strong focus on programmatic advertising across the DACH region. The platform enables the programmatic purchase of advertising inventory across mobile, desktop, digital out-of-home, connected TV, and audio channels and is positioned as a specialized provider in the market.
More information: www.splicky.com
About Adform
Adform is one of Europe’s leading independent media buying platforms. With Adform FLOW, the company offers a fully integrated technology platform that combines ad server, DSP, and data management solutions, enabling cross-channel, data-driven activation of digital advertising campaigns. The integration of Splicky strategically expands this offering with DOOH-specific technology and market expertise.
More information: www.adform.com
Role of Ramus & Company
Ramus & Company acted as exclusive M&A advisor to Goldbach Group AG in the sale of Splicky GmbH to Adform. The advisory scope included strategic positioning of the asset, transaction structuring, and support throughout the entire sales process through to successful signing and closing.