{"id":9577,"date":"2026-09-01T20:02:53","date_gmt":"2026-09-01T18:02:53","guid":{"rendered":"https:\/\/www.ramuscompany.com\/schweizer-agrarmedien-uebernimmt-gf-medien-und-petfinder\/"},"modified":"2026-09-01T20:06:44","modified_gmt":"2026-09-01T18:06:44","slug":"schweizer-agrarmedien-uebernimmt-gf-medien-und-petfinder","status":"publish","type":"post","link":"https:\/\/www.ramuscompany.com\/en\/schweizer-agrarmedien-uebernimmt-gf-medien-und-petfinder\/","title":{"rendered":"Schweizer Agrarmedien acquires gf.medien and petfinder"},"content":{"rendered":"
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With the acquisition of gf.medien GmbH and petfinder AG, Schweizer Agrarmedien AG strengthens its position in the Swiss pet media and marketplace segment.<\/strong><\/strong><\/p>\n

Schweizer Agrarmedien AG (SAM) is acquiring gf.medien GmbH, publisher of the magazines \u201cWelt der Tiere\u201d, \u201cSchweizer Hundemagazin\u201d and \u201cSchweizer Katzenmagazin\u201d. In addition, SAM is acquiring the two Swiss pet marketplaces tier-inserate.ch and petfinder.ch.<\/p>\n

Through these acquisitions, Schweizer Agrarmedien AG is bringing together established specialist magazines and high-reach digital marketplaces under one roof, creating a leading specialised media platform for the Swiss pet market. The transaction strengthens the company\u2019s position in the pet segment while selectively expanding its offering beyond agricultural media.<\/p>\n

Together with the publisher\u2019s existing \u201cTierWelt\u201d magazine, the newly acquired pet media titles will reach a combined annual print circulation of more than 1.1 million copies. In addition, the digital platforms generate around 250,000 visits and more than 3.5 million page views per month.<\/p>\n

Peter Neumann, CEO of Schweizer Agrarmedien AG, comments on the acquisition: \u201cWith this acquisition, we are creating a platform that combines leading pet marketplaces with established specialist magazines. This opens up new opportunities for our readers as well as for advertisers and business partners.\u201d<\/p>\n

About gf.medien GmbH<\/strong><\/h3>\n

gf.medien GmbH, headquartered in Meisterschwanden, is the publisher of the established Swiss pet magazines \u201cWelt der Tiere\u201d, \u201cSchweizer Hundemagazin\u201d and \u201cSchweizer Katzenmagazin\u201d.<\/p>\n<\/div>\n

Further informationen: www.weltdertiere.ch<\/a><\/p>\n

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About Schweizer Agrarmedien AG<\/strong><\/h3>\n

Schweizer Agrarmedien AG, headquartered in M\u00fcnchenbuchsee, is one of Switzerland\u2019s leading specialist media companies. Its portfolio includes \u201cBauernZeitung\u201d, the agricultural magazine \u201cdie gr\u00fcne\u201d, \u201cTierWelt\u201d and various digital platforms.<\/p>\n

Further informationen: www.agrarmedien.ch<\/a><\/p>\n

Role of Ramus & Company<\/strong><\/h3>\n

Ramus & Company advised Schweizer Agrarmedien AG on the buy-side in connection with the acquisition of gf.medien GmbH and conducted the Commercial Due Diligence.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

With the acquisition of gf.medien GmbH and petfinder AG, Schweizer Agrarmedien AG strengthens its position in the Swiss pet media and marketplace segment.<\/p>\n","protected":false},"author":2,"featured_media":9575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[105],"tags":[],"class_list":["post-9577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en-2"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t