January 2022
Sanitas Troesch and Fischer Kitchens & Household Appliances join forces
The kitchen and household appliance specialist Fischer AG, based in Lucerne, with further branches in Baar and Zurich, merges with Sanitas Troesch, the leading bathroom and kitchen company in Switzerland for over 100 years. Together, the two companies will further expand their services for kitchens and household appliances and offer business and private customers a unique experience.
Fischer AG («Fischer») became part of Sanitas Troesch on 7 January 2022. With this merger, Sanitas Troesch is significantly expanding its presence in the kitchen business in Central Switzerland, strengthening its market position in Zurich and expanding its expertise in the service and repair of household appliances. A future-oriented succession solution has thus been found for the Fischer family business, which is now in its second generation. Continuity is guaranteed for Fischer’s customers, employees and partners.
The sellers, Monika and Peter Fischer, on the transaction: «We are very proud of what we have achieved together with our employees. In Sanitas Troesch we have found a partner with whom we are sure that the values and entrepreneurial tradition of Fischer will be continued and that our customers and employees will be in good hands.»
Patrick Maier, CEO of Sanitas Troesch: «Fischer is an excellent company that stands for customer proximity and high service quality. That suits us. With this merger, we are not only strengthening our market position in Central Switzerland and Zurich, but we are also looking forward to benefiting from the skills and expertise of Fischer’s employees.»
About Fischer AG
For over four decades, Fischer AG – Küchen & Haushaltgeräte has stood for custom-fit solutions at the highest level. Founded in 1976 by Kurt Fischer in Lucerne, the company has developed into a leading address for the sale and servicing of kitchens and household appliances in central Switzerland. With its head office in Lucerne and other locations in Baar and Zurich, its own carpentry workshop, a large appliance and spare parts warehouse and a total of around 70 employees, the family business, now run by the second generation of Monika and Peter Fischer, is the first port of call for kitchens and household appliances in its region.
Further information: www.fischer-daspasst.ch
About Sanitas Troesch
Sanitas Troesch has been the leading company in bathrooms and kitchens throughout Switzerland for over 100 years. In the kitchen sector, the company operates eleven exhibitions in direct sales to private and business customers. Sanitas Troesch also includes Element-Küchen AG, which offers customised solutions to kitchen specialists and their customers at nine locations, and Küchenexpress, a service provider for household appliances with twelve locations. In the bathroom sector, Sanitas Troesch is represented nationally at 20 locations with showrooms and 33 bathroom shops. The company employs a total of around 1,000 people and is the market leader in the bathroom and kitchen sector with its nationwide coverage.
Further information: www.sanitastroesch.ch
Role of Ramus & Company
As M&A advisor to Sanitas Troesch, Ramus & Company brought the two parties together and initiated and accompanied the transaction. In this function, Ramus & Company identified Fischer AG as a possible company acquisition, developed the valuation basis and supported and accompanied the negotiations and due diligence.